SEARCH ENGINE OPTIMIZATION &
LOCAL SEO SPECIALISTS
Search Engine Marketing (SEM) essentially consists of two larger parts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC):
ORGANIC SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization involves a number of content management techniques that make your website as easy as possible for search engines to find and index.
We call these techniques, “Dotting the i’s”, and it’s amazing how many websites don’t follow these basic principals. Here are a few:
- proper key word targeting
- title tag and meta description specificity
- consistent site architecture
- and a number of linking strategies both within your site and between your site, and others like it.
Google and a number of other search engines publish suggestions that will help give your site higher rankings, but typically it takes an experienced consultant to propel your site into the top five results where approximately 70% of all clicks come from.
Search Engine Optimization involves a relatively high initial investment but can reap an enormous number of “free” clicks if done well.
If you’re considering a website redesign or restructuring your website in any way, it’s crucial to bring in an SEO consultant like myself as part of your small business’ internet marketing strategy.
A QUICK WORD ABOUT THE IMPORTANCE OF LOCAL SEO…
As of January 2008, all of the major search engines, including Google, began to display a separate interface at the top of their search result pages for locally targeted key words and key phrases (like “Pizza Stuart, Florida”). This new interface features a map and a combination of either 3 or 7 text listings (known colloquially in the search marketing industry as a “Local 3-pack” in Yahoo or “Local 7-pack” in Google. They also show these listings for selected product and service-based searches without any geographic modifiers.
Results % of Clicks
Position 1 42.13%
Position 2 11.90%
Position 3 8.50%
Position 4 6.06%
Position 5 4.92%
Position 6 4.05%
Position 7 3.41%
Position 8 3.01%
Position 9 2.85%
Position 10 2.99%
So What Are your Options?
For most small businesses, the following are the minimum strategies you should be implementing currently: set up and monthly maintenance.
Initial Discovery and On-Page Optimization
- Keyword discovery and competitive analysis - $300
- On-page optimization and submission (Dotting the i’s) – $75/page
- Attention Wizard, heat maps and Focus group testing ($2400 over 3 mo.)
- Local Places creation (Yahoo, Bing, Google) – $750
- $500/mo. (applications w/min. 3 mos.) + $300 mo. for analysis and advisement
Then Monthly Maintenance
- Monthly minimum 2 hours - $300
- Recommended 4 hours - $500 (Save $100)
- Package rate times above
SEO Package Services with Social Media Marketing
In addition to Search Engine Optimization (SEO) is Social Media Marketing and Management. In an effort to cover both of these areas for our clients, SiteDesignZ has packaged together our services from: